This week Thai Die is on promo, and Don’t Die for Me, Argentina is heading towards its full launch on 2nd May. Two books set on opposite sides of the world, shaped by two very different chapters of my life — but tied together by one unexpected thread. Horses.

On Instagram, TikTok, and Threads, there’s a constant stream of posts urging people to “support indie authors,” “drop your books below,” or “share your links so I can boost you.” It sounds wonderful. It looks supportive. It feels like a chance to be seen. Except… most of the time, nothing happens.